Practice before you preach, practice what you preach and practice even after you stop preaching! These adages and their extensions couldn’t be more significant than in these times of personal branding. I can but try and capture the essence of this nebulous or amorphous essence of the word “brand” by saying that, a brand comes into existence when it is associated with a particular image of a person/ product/service, over a period of time and which shows the same qualities consistently which are unique and singular to that person, product or service irrespective of the time, place or situation.
The key operating word here is “consistency”. And consistency brings in credibility which in turn is inextricably associated with integrity, confidence and trust, in a person, product or a service.
That’s the power of a brand!!
I want to emphasise this by quoting Peter Montoya the author of the book, … Read more